About FIGUEROA STUDIO
My name is Daniela , founder of Figueroa Studio, a clothing brand born from the heart and the desire to create fashion with purpose, identity, and soul. Along this creative path, I'm accompanied by my mother, who has been and continues to be my greatest support throughout the creative process, providing a sensitive and intuitive perspective at every stage of the development of our collections.
One of the pillars of our creative approach is our prints, which we carefully develop as a fundamental part of the design process . Each one tells a story, represents a concept, or reflects an emotion, becoming the soul of our garments. Designing our own prints allows us to offer original, expressive pieces with a strong visual identity.
At Figueroa Studio, we also place special value on local craftsmanship. We embrace an approach that celebrates the handmade, the authentic, and the durable , integrating these values into contemporary collections that combine the artistic with the functional.
Our commitment is to quality, creativity, and building a brand that inspires emotionally and aesthetically.